UNFORTUNATELY, ADS FOR ROBO FORCE COWBOY HAT ELUDE ME
As I'm searching through old newspapers I occasionally come across ads for the odd GoBots sweater or Dinobots pajamas, but any sort of ad for licensed toy robots clothing that is not Voltron underwear is still rather rare. That's why I was very excited to find a series of Transformers ads that Mervyns ran from about July through October of 1985. At least once a month there'd be a page in the weekly Mervyns flyer featuring drawings of kids wearing Transformer pajamas or shirts. They ran ads for every shirt I remembered having as a kid! (Plus my Slag socks make a cameo.) Strangely, they did not run ads for Dinobot pajamas. Apparently Dinobot pajamas were too low class for the discerning Mervyns shopper.
MERVYNS-THE PLACE WHERE TEENAGE VAMPIRES BOUGHT THEIR CLOTHES IN 1985 (BUT JUST THE PETITE ONES)
Here then is a little gallery of Mervyns Transformer clothing ads from 1985-a time when anybody larger than a 12 year old didn't have a place to shop if they wanted to wear shirts with toy robots cartoons on them. (Thank teenage Jesus for Hot Topic I guess.) There aren't a lot of different styles shown and some get repeated but any pictorial documentation of this kind of Transformer artifact is rather rare so it's still a bit of a treat. Plus some of the goofy faces the kids are making are funny. I imagine the artwork is traced from actual photographs, which would explain the lack of detail in the shirt designs when compared to the actual shirts. What we're looking at here are essentially drawings of drawings and some designs (like the one for the thermal underwear in the last ad) are hard to make out. But I think they still did a good job. If anyone had the Transformers thermal underwear in 1984 could you explain who the robots pictured on it were? Better yet, take a picture of them and send it to me or something. Then immediately burn your nasty used 25 year old Transformer pajamas like you should've done back in 1987.
|Mervyns 08/05/85||Mervyns 08/19/85|
|Mervyns 08/23/85||Mervyns 09/02/85|
|Mervyns 10/14/85||Optimus, Sunstreaker and ???|