Target 12/25/84If you listen to any interview with the people responsible for naming Transformers they're always harping on how important Hasbro feels it is to have strong names for the robots. But what's stupid is Hasbro either goes super dramatic or extremely plain with their names-there's no jokey middle ground. You can't just name a helicopter robot "Cop-Tur" and expect Hasbro to go along with it. Hasbro's policy with names seems like it's gotta either be superpowerful sizzletastic or be extremely bland. It's gotta be "CopterBlast" or "Heli-mus Coptorus" but if those are already taken (and they usually aren't) they'll settle for "Blades". That's why GoBot names were a lot more fun. Today's ad is for a GoBot robot cap gun made by Arco, except this is the version of the toy before it became a GoBot. RoGun would eventually become part of the GoBots toyline once Arco got the GoBot license. For GoBots they'd slightly redo the packaging but Tonka knew a good thing when they saw it and they kept the name. The main packaging change for the GoBot version was they plastered the GoBots logo over the area where RoGun's box originally spelled out the concept with "It's a robot. It's a gun. RoGun", which is probably the most ridiculous line of ad copy in the history of roboplastic marketing. Unlike working for Hasbro, naming toy robots and designing packaging for Arco must have been the easiest job in the world. I'll bet that guy still can't believe they paid him for that one. I know I can't.