tHEY HAD ME AT TRUCK FUCKING

Mike Judge's movie Idiocracy didn't get much support from its distributor upon release and subsequently it totally bombed. Some people think Idiocracy was probably too scathing of an indictment of consumer culture and conspiracy theories abound involving suppression of the movie by executives at 20th Century Fox. Others think the movie was just plain tarded.

Most movies would just fade into obscurity after bombing at the box office but Idiocracy just won't die that easy. I think someone is launching a viral marketing campaign for Idiocracy well after it has dissappeared from theaters. Now up at YouTube is a commercial for BRAWNDO, one of the fictional products from the movie. BRAWNDO may as well be the film's main antagonist seeing how it's the source of all mankind's problems in 2505. What's even more crazy is that it's actually being made and you can buy it at BRAWNDO.COM.

Why they'd be doing this is beyond me. Maybe Mike Judge is trying to get people interested in his movie again in the hopes that it'd get a wide release in theaters. Maybe he's trying to open our eyes to the pitfalls of an excessively consumption focused culture by birthing the soda antichrist. Is this BRAWNDO product launch really his idea? Is he trying to prevent the fall of America or give it a kickstart? If BRAWNDO catches on will it be because people are buying it ironically or because they really believe the advertising? Are smart people really richer than dumb people just because they're smart? Is the fame you earn in Rock Band playing fake instruments in front of a virtual audience any less real just because it's a video game? Is Spinal Tap really a band?

I don't give a crap. I just like the funny commercials.